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Search Results for Author 'Seidel, Marc-David L.':
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Why Inferior Innovations Often Beat the Best
Idea posted: May 2014
Institutions: INSEAD University of British Columbia
Authors:
New products and technologies often fail to depose inferior ‘incumbents’. (The classic example is the Dvorak keyboard, which, despite being more efficient, lost out to the original QWERTY model in…
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